WaveSites

To support scalability across multiple client websites, I established a consistent design system covering layout patterns, components, and spacing rules. This ensured visual consistency while still allowing enough flexibility to adapt to different brand identities and content needs.

Each website is designed with a bespoke visual identity, while sharing a consistent underlying page structure built from reusable modules. This approach allows each client site to feel distinct, while enabling content to be managed through familiar, well-defined building blocks in the CMS. By separating structural consistency from visual expression, the platform supports scalability, usability for non-technical users, and long-term maintainability across multiple sites.

Colour, typography, and spacing are applied intentionally to guide attention toward key actions such as calls to action and form interactions. Subtle motion and transitions are used selectively to support flow and orientation without distracting from core content.

Layouts are adapted for mobile to prioritise clarity and action. Content is re-ordered for scanning, non-essential visual elements are reduced, and primary calls to action remain accessible, particularly on high-intent pages such as job listings. For example, job pages prioritise a clear role overview at the top of the page, with a sticky “Apply now” action to reduce friction and prevent drop-off.