Red Sea

Brief Goals

• Re-energise the visual style with more white space, softened UI components, and a lighter, more human tone.
• Retain their existing brand palette while exploring bolder applications like expanding the use of accent colours and adding optimistic, climate-conscious imagery.
• Create a sense of integrity, trust, and longevity. They've been operating since 2018, with consultants working globally across the UK, Africa, the Middle East, and North America.
• Speak directly to humanitarian and sustainability-focused organisations, maintaining a politically neutral and inclusive tone.
• Ensure a clean, professional layout, particularly for sector pages and job listings.

My Contribution

• Delivered a refined and on-trend layout system with rounded containers and modular cards that adapt well to mobile, simplifying the user experience.
• Created image compositions and visual storytelling throughout the site using imagery that reflects Red Sea's focus areas: sustainability, diversity, and global cooperation.
• Applied the brand colour palette in brighter, more engaging ways, experimenting with contrasts, overlays, and bold typographic treatments to highlight key content.
• Introduced a subtle layer of graphic interest using the patterns on their logo, with custom section backgrounds and careful image placement to avoid visual fatigue while reinforcing the brand voice.
• Supported a clear split between clients and candidates, improving navigation and conversion points across the site.